Privacy Policy GDPR

Privacy Policy

Effective Date: 9 July, 2025
Business Name: BusinessWise AB (operating as Jannie Walker Larsson)
Contact Email: [email protected]
Location: Sweden (serving clients globally)

BusinessWise AB (“we,” “us,” or “our”) is committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

This Privacy Policy explains how we collect, use, store, and share your information when you use our website, coaching services, or purchase digital products.

  1. What Personal Data We Collect

We may collect and process the following information:

  • Name, email address, phone number, and country
  • Billing address and payment details (processed securely via third-party platforms)
  • Information provided through intake forms, applications, surveys, or email
  • Usage data (e.g., website traffic, course progress, and interaction with digital content)
  • Technical data (e.g., IP address, browser type, device type)
  1. Why We Collect Your Data

We collect and process your data for the following reasons:

  • To provide and deliver coaching services
  • To process payments and manage orders
  • To provide access to digital products and member areas
  • To communicate updates, support, or relevant information
  • To improve our services, user experience, and website performance
  • To comply with legal, financial, and administrative obligations
  1. Lawful Basis for Processing

Under GDPR, we rely on the following legal bases:

  • Consent – when you opt in to emails or marketing
  • Contract – when delivering coaching services or products you've purchased
  • Legitimate interest – to manage our business, improve services, or respond to inquiries
  • Legal obligation – for tax, accounting, or compliance purposes
  1. How We Store and Protect Your Data

Your data is stored securely using encrypted systems and GDPR-compliant service providers (e.g., Kajabi, Stripe, PayPal, MailerLite).
We limit access to your data to authorized personnel only.

We retain your personal data only as long as necessary to fulfill legal and contractual obligations (typically no longer than 7 years unless required by law).

  1. Sharing Your Data

We do not sell, rent, or trade your data.
We may share data only with trusted third-party processors necessary for business operations, including:

  • Payment platforms (e.g., Stripe, PayPal)
  • Email services (e.g., MailerLite, Kajabi)
  • Scheduling tools (e.g., Calendly)
  • Legal, accounting, or tax professionals as required

All third parties are required to protect your data in line with GDPR.

  1. Cookies and Tracking Technologies

We use cookies and similar technologies on our website to improve your experience and support essential site functions. Cookies are small files stored on your device that help us understand how you interact with our site.

We use cookies to:

  • Maintain website functionality and session management
  • Analyze traffic and website performance
  • Personalize content and optimize user experience
  • Track course or digital product usage (when applicable)

You have control over your cookie preferences:

  • You can accept or reject non-essential cookies via our cookie banner when you visit the site
  • You may also disable or delete cookies at any time through your browser settings

For full details on how we use cookies and your rights, please contact us at [email protected].

  1. Your Rights Under GDPR

You have the right to:

  • Request access to your personal data
  • Correct or update inaccurate data
  • Request deletion (“the right to be forgotten”)
  • Withdraw consent at any time
  • Object to or restrict processing
  • Request a copy of your data (data portability)
  • File a complaint with your local data protection authority

To exercise these rights, contact us at: [email protected]

  1. International Data Transfers

As we serve clients globally and use third-party tools hosted outside the EU, your data may be transferred outside the EEA.
We ensure all such transfers meet GDPR standards and are protected by appropriate safeguards.

  1. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website. Continued use of our services implies acceptance of any changes.

  1. Contact

If you have questions about this Privacy Policy or want to exercise your rights, please contact:
📧 [email protected]
📍 Sundspromenaden 1, SE-21116 Malmö, Sweden

By using our website, booking services, or purchasing digital products, you agree to the terms of this Privacy Policy.